- The background Vereia is a brand with long history and traditions and for their Christmas campaign they wanted to use Bulgarian Koledari, who will convey Christmas wishes from one user to another.
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The idea
First, users have to think of a friend they want to greet. Then they can choose from three different wishes and personalize them by filling 2 blanks in the text. The message is sent either by email or shared on Facebook.
When the friend clicks on the link, a video card opens, showing a traditional Bulgarian house. The Koledari enter the house and “sing” the personalized wish.
- The execution To represent the Koledari, we decided to make something that hasn’t been done in Bulgaria till now – a papercrafted design. We used only paper and cardboard to create the outside scenery with trees and snow, the house with everything in it – a fireplace, a Christmas tree, a table and so on. The Koledari were also made by paper. Afterwards, everything was photographed and digitalized to create the fairytale video.
