- The background Fibella WAVE is a series of refreshing milk products in 5 flavors – chocolate, café latte, banana, strawberry and melon. The purpose of the campaign was to engage the audience in a fun way, and to popularize the different flavors.
- The idea We invited the fans to make a picture of their favorite things in the same color as one of the Fibella WAVE flavors (yellow, pink/red, brown, green and beige), upload the picture in the application and choose a fancy frame in a suitable color. The prizes were also colorful and fun – designer t-shirts, sets of nail polishes and headphones.
- The execution The uniqueness of the campaign came from the visual experience we created. Since the target audience of Fibella WAVE is teenagers and young adults, we invented those fun little beasts with tons of animations incorporated – jumping, running, eating, etc. We also created an inspiring walkthrough video to advertise the campaign.
